How strongly should Christian promoters back Hollywood family-friendly movies?
My thoughts on the matter? Very strongly. The job of Christian promoters and publicists is to aggressively promote their product in the marketplace. How else are Christians going to effectively influence and take back an already extremely secular, post-Christian pop culture?Is the Church Being Used by Hollywood? Catholic Group Organizes National Outreach Effort Around Disney Movie
To: National DeskContact: Christine Schicker, 404-610-8871, cschicker@maximusmg.com; Lisa Wheeler, 404-519-1987, lisaw@catholicoutreach.com, both of Maximus Media Group
ENCINITAS, Calif., Nov. 17 /Christian Wire Service/ -- A leading Catholic outreach organization is responding to criticisms that the Church is being used by Hollywood by offering resources to fuel evangelism. In the weeks before the theatrical release of CS Lewis's The Lion, the Witch and the Wardrobe, Christian leaders have entered into a hot debate regarding how strongly Christian marketers should back Hollywood films. Spurred partly by the marketing success of Mel Gibson's The Passion of the Christ, an aggressive network of Christian promoters and publicists have banded together to turn family-friendly movies into savvy evangelization campaigns. But, some claim these efforts are too closely tied to promotional dollars.
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posted by Dr. Denice Hanley, DPM, M.Div. @ 6:06 PM
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