Christian ministries promote "The Chronicles of Narnia"
As "The Chronicles of Narnia" is about to be screened nationwide on December 9th, several Christian ministries are promoting the movie.An initiative from Catholic Outreach called Narnia Outreach and two from CBN. As CBN describes in a ministry e-mail:
Travel to Narnia with CBN.com. C. S. Lewis's beloved masterpiece, The Lion, the Witch and the Wardrobe, is scheduled to hit theaters December 9, and we have all the behind-the-scenes stories to help you make the most of this historic film debut.
Visit CBN.com's special Narnia page for the latest news, interviews, features, book excerpts, reviews, and much more!
Plus...get acquainted with the famous author of the Chronicles of Narnia by entering CBN.com's
C. S. Lewis Giveaway. Prizes include books and a documentary on the life of C. S. Lewis. The contest ends on Tuesday, November 22, at midnight (EST). Winners will be randomly drawn and posted on CBN's special Chronicles of Narnia page.
How strongly should Christian promoters back Hollywood family-friendly movies?
My thoughts on the matter? Very strongly. The job of Christian promoters and publicists is to aggressively promote their product in the marketplace. How else are Christians going to effectively influence and take back an already extremely secular, post-Christian pop culture?Is the Church Being Used by Hollywood? Catholic Group Organizes National Outreach Effort Around Disney MovieTo: National DeskContact: Christine Schicker, 404-610-8871,
cschicker@maximusmg.com; Lisa Wheeler, 404-519-1987,
lisaw@catholicoutreach.com, both of
Maximus Media GroupENCINITAS, Calif., Nov. 17 /
Christian Wire Service/ -- A leading Catholic outreach organization is responding to criticisms that the Church is being used by Hollywood by offering resources to fuel evangelism. In the weeks before the theatrical release of CS Lewis's The Lion, the Witch and the Wardrobe, Christian leaders have entered into a hot debate regarding how strongly Christian marketers should back Hollywood films. Spurred partly by the marketing success of Mel Gibson's The Passion of the Christ, an aggressive network of Christian promoters and publicists have banded together to turn family-friendly movies into savvy evangelization campaigns. But, some claim these efforts are too closely tied to promotional dollars.
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